SEO has always been on trend no matter what the conditions are. Most of the experts hold the view that is SEO is dead but even today SEO can have a big impact on your business. Doing it in the right manner will not only boost the ranking and bring in traffic too. On the other hand, if SEO is not implemented as per the current guidelines it is sure to have a negative impact not just on the business but the reputation as well. So it is crucial to have your basics right in order to make the most out of it.

common seo mistakes which you need to avoid

Search engine optimisation is something that requires deep understanding as even the biggest of the businesses can go wrong. There are a lot of e-commerce stores that may be really good but are not getting traffic. It is because of the lack of SEO understanding and the implementation. If everything is executed in the right direction, there is no doubt that things will work and soon the results will be visible.

There are a number of errors which the business owners commit and that are why today we have compiled a list of the 5 mistakes that can ruin your business. If you want to keep away with them, get familiar with it and see how the same can be resolved as soon as possible. So here is all the information you are looking for.

1. Incorrect Structure of URL – If you are running an e-commerce store it is very important to have a correct URL structure. Most people ignore it and that is when they make the mistake. In order to get higher traffic towards your store, its URL must have a focus keyword in it which is being used by the people. This will not only make it unique but will come into search easily thereby driving lots of traffic towards the store and this is the primary purpose. Customizing the URL is definitely the right approach in this concern and really makes a difference.

2. No Product Reviews – Nowadays people rely a lot on the reviews to get an idea about the product. In case your products do not have reviews it will surely not interest the people thus getting no sales. So ask your buyers to share their feedback about the product or the experience they had shopping with you. Their response can definitely establish trust in other people’s and pursue them to buy from you. Thus the reviews can play a big role in bringing the people towards your e-commerce store and keeping them engaged.

3. No Meta description – Most of the sites do not have a Meta description which means that the site will not get a higher ranking. The Meta description is the information of your site which comes along with its name. When any user searches for the site it is the Meta that comes first so if it is impressive it will have an impact on their mind. So do have a Meta description which should not go beyond 155 characters. So if you want the people to click on your site you need to have a Meta which is really necessary.

4. Copied or duplicate content – There is no denial to the fact that low or duplicate content is always the hurdle for the site rank to improve. That is why it is necessary that all the products have unique and interesting information along with the keywords inserted in the right place. There are many tools to check the duplicity of the content, make use of the same and have your content written freshly for better ranking. Also, ensure that the content is attention-grabbing that it pursues the people to buy it as soon as they read the information about it.

5. Use of the title tags – All the web pages present on the website should have an eye catching and unique page titles. Most of the business owners either do not have titles or use other’s title which results in duplicity. This affects the site rank and traffic both. So you need to have page titles which are striking and different. You can make use of the tools to check the duplicity of the titles and create new ones for all the pages. This will surely make a difference as titles do help in ranking and getting the traffic.

If you follow the above 5 things you will definitely be able to see your e-commerce store getting the traffic as well as sales. It is all about keeping the SEO basics right and you can achieve whatever you like. So why compromise with SEO when it is one of the most effective ways to reach your target. Hope these tips prove useful to you and boost your business to take it to the next level.


Author Bio:
Morris Edwards is a SEO Expert by profession and writer by hobby. He is working for Awebstar, offering SEO Service Singapore. He likes to stay updated with the latest tech advancements and also loves to contribute to the same. For those who are looking to hire SEO Analyst that can match pace with the competitiveness can count on Morris for it.