Google Penguin recent update

Google Penguin 2.0 update was all about links. Websites that were having a spammy link profiles including low quality links and similar anchor text links were penalized by this update.

Penguin 2.0 Recovery Guide

Low Quality Link Profile

Link profile can be of two types- high quality vs. low quality. Sites having a low quality link profile have been penalized by this update.

Recovery Steps – Analyze your link profile using tools like ahrefs, seomoz, link detox etc. Prepare a list of low quality backlinks (PR 0, low DA, less user friendly spammy links) and then send an email to the webmasters requesting them to remove the links. Re-analyze the remaining links, prepare a disavow file and submit it using Google webmasters tool.

Low Quality Content

Presence of low quality content can also be a reason of penalty. Low quality content can be of several types, duplicate content, missing content, keyword focused content and unauthoritative content.

Recovery Steps – Complete the missing content and rewrite the content focused around keywords. Make sure to have original content on each and every web page of the site. Mention proper references and citations wherever necessary.

Exact Keyword Match Anchor Text

Sites having too many exact match anchor text focusing around specific keywords have been penalized.

Recovery Steps – Change all the anchor text and make them look natural. Use brand related anchors.

Non Relevant Links

Links from non relevant sites that are unrelated to your niche can be a good reason for a Penguin penalty.

Recovery Steps – Remove all unrelated backlinks and get high quality, relevant and authority backlinks.

Unbalanced Frequency of Created Links

The frequency with which links are created are also a signal for the penalization of a website. Getting too many links within a short time period without any solid reason can make Penguin axe your website.

Recovery Steps – Maintain a balance with which links are created to your site. Avoid using mass link link building software. Try to get links from quality websites and avoid getting too many links from spammy domains.

Most Important Link Building Factors in 2013

Webmasters are busy looking for ways to build organic traffic to their website. But, in order to gain traffic from search engines like Google, it is necessary to understand the basic factors Google counts while ranking a webpage. Google divides its core ranking algorithm into two parts- content relevancy and popularity. Content relevancy depends on how well your site is related to the search keyword while popularity depends solely on link building. This post will explore the 5 most important link building factors for ranking higher in Google-

  1. Quality of Backlinks – The quality of the website linking back to your site matters the most. If you are receiving a backlink from high quality and trusted websites then your chances of gaining authority is higher.
  2. Relevancy of Backlinks – It is important to get thematic and relevant links to your site. If your site is related to music then get links from sites that talks about music, songs, albums, films etc.
  3. Naturality – Links gained by your site should come in a natural way and must not look spammy. No similar anchor text backlinks, reciprocal links, purchased links etc.
  4. Frequency – The frequency with which links are build to a website also matters. If you are building too many backlinks within a short period of time then your site can come under the scanner.
  5. Quantity- The more high quality links you site is having, the higher are your chances for ranking better in the SERPS.

Now, have a look at this amazing infographic which shares the link building basics you must follow in 2013.

link building in 2013 screenshot

Planning a Future Proof Link Building Strategy

Stick to Your Industry

Links that are relevant to your industry are like gold for your site. The more industry associated backlinks you are able to gain for your site, the better it is. Best way is to make a list of all the top sites related to your industry and apply creativity as to how can you approach them to get a backlink. Sometimes they must be having a resource page in their website and a simple request mail specifying them about your company can get you a backlink.

Think out of the Box

Think creative and find new and natural ways of getting a backlink. Some good ideas are sponsoring any event, creating some widgets, creating infographics etc.

Promote Your Brand Offline

Don’t just think of promoting your brand online, think of it promoting it offline too. Distributing pamphlets, business cards, billboards, newspaper advertisements can all help to increase the visibility of your brand. Increased visibility means there is a chance of getting a natural backlink.

Get Media Coverage

Proper media coverage is essential to make the brand look trustworthy and relevant in the eyes of Google. Remember, Google tries to deliver the best possible results to its users and it determines importance based on the brand value and coverage it receives. Hence, having media power work for your business is strongly recommended.

Increase the Number of Google Plus Authors Sharing Your Brand

Google Plus has become a part of SEO and it cannot be ignored. Having high author rank authors talk about your brand is a great way to earn reputation and authority for your site.

Offer Something for FREE

A proven way to receive FREE publicity for your brand is offering something for FREE. People love the things or services offered to them at no cost and if your business can leverage on this, it can fetch some real quick links to your site.

Take the Help of Social Media Websites

Social Media promotion must go parallel with the search engine optimization work. In this socially active world, it’s foolish to lag behind simply because your brand has no effective social presence. SEO in 2013 requires citations as well as backlinks in order to make your site popular. Hence, effective social presence on sites like Facebook, Twitter, Pinterest, LinkedIn, Google Plus etc. is necessary to increase the social value of your brand.

Use Every Existing Resource

Every existing resource of link building should be utilized effectively. It’s better not to rely on a single strategy but instead use each and every resource.

Get Industry Recognitions

If you are doing SEO for a website that has various industry recognitions associated with it then you need to get all those industry recognitions. These are invaluable and trusted backlinks.

Use Link Bait

Plan a link bait for your website and implement it accordingly. This is by far the best way to gain backlinks to your website.

Increase Sharability of Your Site

Make sure your website has social sharing buttons available from each and every webpage. This would help to increase the number of social shares and being visible on social media can fetch you some indirect backlinks. It’s never to miss a strategy.

Create Engaging Content on a Regular Basis

Content is God of Web. Every engagement on the World Wide Web revolves around good content. So, make sure your website has quality, original and reliable content which answers the user’s query. It is also important to create engaging content on a regular basis. You can do so by adding a blog in your website and posting some informative content in it regularly. This would increase the number of pages in your website and indirectly increase the chances of getting a link.

Create Viral Stories

Viral stories are most linked to content on the web. If you are able to create something viral then you have stroked gold. You may do so by constantly writing about latest news that happens around your industry .

Following the guidelines given above would help to get quality, relevant and natural backlinks to your website after the Penguin update and in the near SEO future!