Some aspects of the internet are very helpful as far as gathering of information and researching, entertainment, online travel bookings, payment of bills, etc. However the internet can also be misused by unethical people promoting bogus products or services and business scams designed to deceive and rip off the unsuspecting public. Due to the number of scams which have infiltrated the internet, particularly via affiliate marketing, Google has taken a strong position to defend those who would be taken advantage of by these unscrupulous individuals. Do not make excessive claims on a product or service! The Google algorithms are becoming quite sophisticated!
Nice Old Grandma
Google wants nice old grandma to be able to safely surf the web without being attacked and mugged online by these charlatans. So if Google thinks the kind of website which is submitted for indexing is going to hurt good old grandma, and it is picked up in it’s filters it will banish this site to fiery pits of Google hell or not even index it at all.
Another aspect to consider is this: If good old grandma landed on your site, would she be able to navigate the site and read the content easily? Would she be overwhelmed by the number of affiliate products and links staring her in the face with little or no description? Is the content presented providing an accurate description of the business, service or product? Are the claims genuinely justifiable or is it just hype? To cut it short, if it is a grandma friendly site it can also be a Google friendly site. End of story. :-)
Who is Driving the Car?
When optimizing your blog for Google and other search engines, you need to consider how Google does business. There is an online culture and Google culture. Google considers that the customer is in charge. The customer participates. You are the passenger in the car. The customer is driving the car. If you don’t let the customer drive. You lose the customer. You need to engage the customer by allowing them to test drive the car. The longer a visitor stays on your site by you making it easy for them to navigate, read and providing good content, the less likely the visitor will click the back button. By doing these things your bounce rates will be lower. If they book mark your page this is very good. This will also help you to get higher rankings. Try to make the user experience as exciting, informative and engaging as possible! Of course this will also be limited to the type of business, product or service that you are offering. It’s pretty difficult to get someone overly excited and engaged over toilet plungers!
Another way to increase your traffic to your website is by the use of video. This is an excellent medium and becoming more and more popular by the day. If you aren’t using Youtube to promote your business then you should. I don’t mean blatantly spamming Youtube with direct advertising. Create video or video series, which provides useful information for the viewer. You can then provide a link back to your blog, squeeze page, sales page or anywhere else you want them to go.
Creating an SEO friendly blog post which is also human-friendly is not that difficult. It can be achieved if you follow some basic rules. Whether or not you get the click through rates or sales you are hoping will be determined by other factors such as:
- Quality of content
- Page Loading Speed
Mini On Page SEO Checklist
Have in mind when creating (updating) your site:
- Use WordPress or Joomla CMS (or other SEO optimized Content Management System) for your blog/site
- Create posts between 300-500 words (more = better!)
- Keyword to be in post title if possible
- Include keyword in H1, H2 and H3 tags
- Keyword to be in bold, italic and underlined. But be careful! Do not put a lot of them!
- Have keyword in the internal link. Also use LSI keywords
- Include your keyword(s) in Meta Title (no more than 70 characters) and site description (no more than 156 characters)
- Include keyword in alt tags and use width and height attributes for the images
Rad more about link building techniques HERE and share your opinion!
Here are Google’s (and Matt Cutts) thoughts about page uniqueness:
And DO NOT forget – Google (and people!), love unique and fresh content – so start writing right away!
To learn more on-page SEO and off-page SEO secrets, see our SEO Tutorials Course Pro.